China's Campaign Against Online 'Negativity': A Controversial Move

china Oct 7, 2025

In a bold move, China’s Cyberspace Administration (CAC) announced a campaign aimed at curbing negative sentiments online. This two-month initiative, according to Global Voices, targets influencers, subcultures, and even general netizens involved in spreading what the state deems as pessimistic or antagonistic content. Yet, at the heart of this push lies a deeper issue: the impact on individual expression and societal tension.

Crackdown on Influencers

Four prominent influencers, Hu Chenfeng, Zhang Xuefeng, Lan Zhanfei, and Fangzhang, found themselves at the forefront of this crackdown. Each has been accused of fostering an environment teeming with negative sentiment through content that underscores social division or stirs anxiety. For instance, Hu Chenfeng’s division of society into “Apple” and “Android” people resonates as classist.

Zhang Xuefeng’s educational services, allegedly fueling utilitarian ‘dreams’, Lan Zhanfei’s lavish lifestyle portrayals, and Fangzhang’s quarrelsome antics have not only entertained but provoked critical introspection of personal values among China’s youth. As their voices are muted, the question arises: is silencing these figures a solution or merely a band-aid on a deeper issue?

Targeting Youth Subcultures

Dubbed as ‘lying-flatists’, advocates of a minimalist lifestyle are seeing their content vanish overnight. Platforms like Douyin and Bilibili labeled their expressions as violations. However, for many young people, this trend symbolizes a protest against intense societal pressures and questionable merits of relentless ambition.

Moreover, the clampdown encompasses Gen Z trolls, accused of escalating antagonism through doxxing and cyberbullying. Yet, as Beijing silences these voices, larger socio-economic discontent simmer below the surface—a reaction to youth unemployment rates hitting record highs.

The Battle Against Fan Culture

Not just individuals but entire communities find themselves under scrutiny. The CAC’s focus on fan clubs for inciting group conflicts peels back another layer of widespread government distrust. Often using trends and pop culture as a channel for discontent, these groups navigate a landscape where every post could become a political rallying cry.

A Double-edged Sword

Critics argue this campaign glosses over genuine issues. While curtailing harmful discourse could theoretically foster a more positive online environment, the long-term socio-political repercussions demand attention. Simon Luo, a noted scholar, cautions that ignoring China’s complex socio-economic challenges in favor of ideological control is perilous—a sentiment that mirrors historical lessons.

As China advances in its anti-negativity crusade, observers worldwide question: is censorship a pathway to harmony or a harbinger of further distrust and division within the Middle Kingdom?

In a digital age where voices matter more than ever, how China navigates this landscape stands as a pivotal chapter in global discussions on freedom of expression.

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