How a Jet2 Holiday Slogan Transformed Zoë Lister into TikTok Royalty

tiktok Aug 8, 2025

Zoë Lister had no idea what lay ahead when she lent her voice to an advertisement for Jet2 Holidays back in 2019. Fast forward to today, and that same voice has become the signature sound of summer, thanks to the viral surge on TikTok. According to blue News, her journey has been a thrilling ride through unexpected fame and personal apprehension.

The Sound of Summer

The phrase “Nothing beats a Jet2 Holiday” wasn’t just another catchy tagline – it was destined to redefine Zoë Lister’s career. As TikTok users across the globe embraced the slogan, looping it into 1.8 million videos highlighting everything from life’s small fails to unexpected concert clips, Lister’s voice became an unavoidable internet presence.

From Worry to Relevance

Initially amused but soon anxious, Lister feared the newfound fame might jeopardize her role as Jet2’s spokesperson. “I was worried they might want a rebrand,” she confided, concerned Jet2 may not appreciate the unexpected popularity. However, Jet2 stuck with her, and Lister could finally enjoy the lightheartedness her viral voice brought to countless TikTok moments.

Embracing the Spotlight

With worries set aside, Zoë embraced her viral twist of fate. The fame has seen her grace radio shows, collaborate with DJs, and leverage Instagram for brand partnerships. As Zoë confesses, her current summer is all about fun: “It’s temporary, but at the moment, I’m just enjoying the ride.”

Beyond the Viral Wave

Capitalizing on her newfound visibility, Zoë has plans beyond the confines of a catchy soundbite. A new podcast is in the works, proving that a little humor and a catchy phrase can pivot a career into surprising new directions.

Ultimately, Zoë Lister’s story reminds us that sometimes, success can grow from the most unexpected seeds, where the roiling waves of social media create stars from seemingly ordinary voices.

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