How Preeti Sarkar Transformed YouTube Views into a Fashion Empire

By Mrunal Nerkar, Community Partner Manager

Sep 29, 2025

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Preeti Sarkar is a name that radiates authenticity and innovation, a tale of how a small-town girl turned her YouTube channel into a thriving fashion label. Her journey is the epitome of turning creative vision into sustainable entrepreneurship, leveraging the power of digital platforms to connect and grow.

From Content Creator to Fashion Mogul

Preeti’s story began in Berhampore, West Bengal, where what started as a beauty tutorial channel in 2018 soon became an obsession that expanded beyond the realm of YouTube. Her passion and perseverance led her to Kolkata to pursue a formal education in fashion design. Her journey with YouTube was not just about sharing what she created but peeling back the layers on why she created it.

The Birth of Preetizen

A turning point came with the launch of her fashion label, Preetizen. Guided by her creative instincts, Preeti leveraged her growing audience base to catapult her brand. A standout moment was the “Wildflower Collection,” where the casting process was revolutionized by inviting her audience to participate, linking customers directly to the creation process and building a grassroots community of creatives and consumers.

Listening to Feedback: A Key to Success

The real-time feedback from YouTube has been instrumental in Preetizen’s evolution. When viewers expressed the need for more inclusive sizing, Preeti responded not only by expanding her size range but also tweaking design elements based on audience suggestions. This direct feedback loop not only strengthened community ties but also drove tangible growth in sales.

Authentic Connections Over Metrics

While metrics like views and subscribers can indicate success, for Preeti, the consistent support from her growing community was the real signal of readiness for a larger venture. Utilizing YouTube Shorts and long-form vlogs, she made critical announcements and incorporated the community into her brand’s journey, focusing on honest storytelling rather than aggressive promotional tactics.

Advice to Aspiring Creators

Preeti believes in the power of genuine connection over trends. Her advice to budding creators is to focus on authenticity and consistency. By showcasing the unpolished and evolving aspects of her business, she built a loyal audience that not only consumes but co-creates with her. This synergy is the backbone of a sustainable business relationship.

From Community to Customers

Converting YouTube followers into business advocates requires openness and authenticity. Preeti shares that by involving her community in the creative process and being transparent about the inspirations and hurdles along the way, the distinction between followers and customers becomes seamless and natural, rather than transactional.

According to YouTube Official Blog, for creators like Preeti, nurturing an authentic connection with their audience is key to transforming a YouTube channel into a flourishing business venture.

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