Iconic Twitter 'Larry the Bird' Logo Fetches $35K at Auction Amid Major Rebranding

twitter Mar 24, 2025

A New Chapter for an Iconic Symbol

In a recent episode of nostalgia and transformation, Twitter’s renowned bird logo, affectionately known as ‘Larry,’ took center stage at a remarkable auction. Bought for nearly $35,000, ‘Larry’ has transitioned from adorning the walls of Twitter’s former San Francisco headquarters to becoming a cherished piece of tech memorabilia. This auction marks a poignant moment in Twitter’s history as the platform underwent a significant rebranding under Elon Musk’s leadership in 2022.

The Auction Spotlight

The auction, hosted by RR Auction, a firm specializing in rare and collectible items, saw a fervent interest in the 12-foot by 9-foot sign, weighing a formidable 254 kilograms. With a starting bid that climbed quickly, the final sale price of $34,375 highlights the deep connection many have with Twitter’s legacy. According to News18, this particular auction not only spotlighted this cherished logo but also other pieces of tech history.

Musk’s Vision: A Brand Revamp

Elon Musk’s acquisition and subsequent rebranding of Twitter to X have ushered in a new era for the social media giant. From the removal of the iconic bird logo to the transformation of conference rooms with X-themed designs, changes are evident across the corporation’s primary building. This overhaul symbolizes Musk’s forward-thinking approach and vision for the future of the platform.

Anonymity of Acquisition

While the buyer of ‘Larry’ remains undisclosed, the passion and willingness to preserve such a significant part of tech history are undeniable. This auction was one leg in a series of sales orchestrated by Musk, which included everything from classic signs to kitchen equipment from the former headquarters.

Tech Memorabilia on the Rise

The auction also featured other priceless tech relics, illustrating the growing interest in technological artifacts. Highlights included a rare Apple-1 computer sold for \(375,000 and a first-generation iPhone fetching \)87,514. The fascination with early tech history pieces shows no sign of abating as collectors and enthusiasts alike seek to capture a piece of the digital revolution.

Reflecting on a Digital Era

As Twitter’s ‘Larry’ spread his wings one last time under the auction hammer, it became a symbol not just of Twitter’s past but of a technological era now reimagined. For collectors and fans, the pieces auctioned tell a story of innovation and change—a tale that continues to unfold with each technological advancement.

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