Inspiring Rise: Two Friends Build Kurti Empire from Instagram
In the bustling lanes of New Delhi, two young, spirited entrepreneurs, Anjali Yadav and Sneha Kaushik, embarked on a humble yet extraordinary journey. Their story started with a simple yet compelling thought shared over countless Instagram reels: a passion for ethnic fashion, a lack of uniqueness in popular pieces, and a void yearning to be filled.
A Dream and A Leap of Faith
After their graduation from IGNOU, Anjali and Sneha, tethered to unfulfilling jobs, constantly dreamt of something bigger. Inspired by entrepreneurial sagas on social media, they decided to inject freshness into the widely adored kurti market. Their resolute decision took shape in May 2025, as they left the security of their stable jobs, driven by an ambitious plan to redefine Indian ethnic wear.
Crafting a Vision
Their fascination with fashion led them to frequently explore market streets, only to find repetitive designs lacking quality. Thus emerged Trinetri, their own brand, pledging to offer unique, affordable kurtis with quality fabrics. They started their venture with pooled savings of Rs 20,000, diving headfirst into fabric selections at Delhi’s Gandhinagar market, opting for supple surplus materials over standard stock.
Starting from Scratch
Equipped with creativity and paper sketches, the duo stitched their initial batch, assisted by a friend housebound by tradition but gifted with tailoring expertise. Their grassroots approach and resourcefulness were palpable as they managed operations using straightforward tools and local resources.
Harnessing Social Media Magic
Instagram became the fertile ground for their budding brand, where strategic content hints and immersive stories unveiled their journey from concepts to creations. Teaser posts brewed curiosity and established a connection with a receptive audience intrigued by their unfolding venture.
A Milestone Achieved
In just a month since their launch, Trinetri processed over 250 orders through Instagram and WhatsApp, reaching even the remotest corners without relying on corporate couriers. Their hands-on approach extended to the post office, embracing each logistical challenge with determination. Their endeavor culminated in a landmark Rs 1,20,000 turnover, reinvested into propelling future collections and operational enhancements.
The Road to Future Triumphs
Trinetri thrives on passion and authenticity, with Anjali and Sneha remaining steadfast in their mission despite an unexpected dearth of support from familiar quarters. Their journey, unfazed by conventional constraints, continues to symbolize an empowering tableau of creativity, resilience, and innovation amidst India’s sprawling fashion tapestry.
As they journey further, carving out new paths with their bespoke designs, Anjali and Sneha remain beacons of inspiration, teaching that with audacity comes the potential for immense success. According to Startup Pedia, their journey is a testament to the power of young dreams and relentless perseverance.
