Meritz Securities Zero-Log Video Hits 10 Million Views in a Month

In a dazzling display of success, Meritz Securities recently announced that their “Zero-log” YouTube video, featuring the popular actress Shin Se-kyung, has surpassed 10 million cumulative views in just one month. The series follows the V-log format and has creatively highlighted the Super365 account—a financial product offering zero-fee transactions for domestic and U.S. stocks, as well as currency exchanges.

The Journey of Zero-Log

Launched at the end of June on Meritz On, Meritz Securities’ official YouTube channel, “Zero-log” quickly captivated audiences with its innovative content. The series consisted of three engaging episodes that seamlessly blended daily life vignettes with informative financial insights.

Financial Revolution: The Super365 Account

Central to the series’ success is the Super365 account. By offering unprecedented zero fees, it has attracted an avalanche of customers. Since the introduction of the Super365 account event in November, deposit assets have startlingly increased from KRW 935.5 billion to over KRW 11 trillion. This surge was attributed to the enticing promise of cost-free services and the engaging portrayal of these benefits in the Zero-log series.

Exponential Growth in Customers

The impact on customer growth is undeniable. The number of customers has expanded from 23,000 at the end of October last year to an impressive 200,000 today. On average, 1,000 new accounts are opened daily, underscoring the account’s immense appeal.

Shin Se-kyung: Trust and Relatability

Shin Se-kyung’s trustworthy persona and the unpretentious glimpses into her everyday life translated into a believable narrative that resonated well with viewers. These factors amplified the series’ message and connected deeply with the audience, bolstering Meritz Securities’ brand image.

Future Endeavors

An unnamed official from Meritz Securities affirmed, “The natural appeal and reliability of Shin Se-kyung have been pivotal in delivering our message effectively. We strive to continue presenting content that engages and resonates with our customers.”

Through innovative storytelling and strategic brand alignment, Meritz Securities, with its Zero-log series, has set a remarkable example of digital marketing success. As stated in 매일경제, the relentless rise in customer engagement shows no signs of abating.