Remember When Cher and Future Collaborated? Their Gap Ad is Taking Over TikTok!
A Nostalgic Viral Sensation
It was a pairing many hadn’t imagined—Cher, the legendary idol, and Future, the celebrated rapper, teaming up to belt out Sly And The Family Stone’s classic, ‘Everyday People’, for a Gap commercial in 2017. Fast forward to 2025, and the seemingly peculiar and awkward collaboration is having a renaissance on TikTok. This unexpected viral moment is all the talk as users across the platform recreate the eccentric, and dare we say, slightly cringeworthy spirit of the iconic ad.
Unlikely Pairs and Quirky Vibes
Picture this: Cher and Future, perched on a pristine white flight of stairs, enveloped in the minimalist chic aesthetic Gap is famous for, crooning a highly stylized rendition of a ‘60s anthem. Produced by Zaytoven, the original ad was both bewildering and brilliant, making it a prime candidate for today’s meme culture. According to NME, the TikTok community wasted no time in revamping the ad’s odd charm through a plethora of versions echoing the commercial’s wide-eyed, awkward yet endearing vibe.
TikTok’s Interpretative Flair
From the hilariously tongue-in-cheek skits to uncanny reenactments, TikTok users have given this old advert a fresh twist. Whether it’s @damionandkristina delving into the hashtag #DifferentStrokes or @heyparis declaring “DIFFERENT STROKES FOR DIFFERENT FOLKS! Aaah!” exuberantly, each take breathes new life into a forgotten moment in pop culture history.
Cher’s Timeless Journey
As Cher continues to captivate audiences worldwide, she’s hinted that her music career may be nearing its grand crescendo. With a new album on the way, rumored to be her final, Cher’s legacy is as vibrant as ever. She candidly shares her delight in collaborating with younger artists, including her partner Alexander “A.E.” Edwards, crafting what could be her swan song.
Future’s Continuing Evolution
Meanwhile, Future remains prolific, adding a collaborative track with BLACKPINK’s Lisa and teaming with Metro Boomin for several chart-topping projects in recent years. His association with pioneers like Cher only broadens his diverse body of work, illustrating his fluid adaptability in crossing genre boundaries.
The Impact of Viral Moments
In today’s interconnected world, everything old can become new again. The resurgence of this Gap commercial exemplifies how media moments combined with platforms like TikTok can transform content into whimsical, collective experiences, connecting past icons with today’s digital natives. If there’s one takeaway here, it’s the enduring power of nostalgia—and the quirky fun we can have revisiting it.
In embracing the unpredictable nature of these viral revivals, we find ourselves once more celebrating the unexpected joys in shared cultural memories—proof that creativity knows no bounds in the digital age.
