Revolutionizing Commerce: Imad Moujahid's WhatsApp Transformation

whatsapp Dec 5, 2025

In a groundbreaking move to revolutionize business communications, Moroccan entrepreneur Imad Moujahid has transformed WhatsApp from a simple messaging app into a fully integrated sales and payment platform with his innovative creation, Dashy. As stated in We are Tech, Dashy centralizes every interaction between clients and businesses, providing a seamless commercial hub directly within WhatsApp.

A Unified Platform for Seamless Transactions

With Dashy’s launch in 2024, businesses can now streamline the entire sales cycle—from chat initiation to payment—using a unified dashboard within WhatsApp. The platform’s features like Pay-by-Link and SoftPOS have broken new ground, allowing payments to be made seamlessly through the app, converting WhatsApp conversations instantly into transactions.

Dashy brings a revolutionary approach to managing commercial activities. By centralizing all customer interactions within a single inbox, businesses experience enhanced efficiency and improved client satisfaction. This consolidation includes product catalog management, order processing, and payment handling—eliminating the need to switch interfaces during operations.

Enhancing Customer Engagement with AI

Artificial intelligence plays a critical role in Dashy’s success. Through its Flow Builder, the platform enables the design of AI-powered conversational scenarios that address common customer inquiries, qualify prospects, and deliver essential support. Automated features, such as payment reminders and scheduled alerts, further amplify customer engagement.

From Idea to Implementation: Imad Moujahid’s Journey

Before spearheading Dashy, Imad Moujahid made his mark in the field of digital payments and technology consulting. His previous ventures, including Finacsys and his role at Capdev, provided the groundwork for his current achievements. His journey from IT consulting to digital entrepreneurship is one marked by constant innovation and dedication.

The Future of Commerce in Messaging

As companies increasingly seek integrated solutions to streamline operations, Dashy stands as a testament to the immense potential that lies in leveraging popular platforms like WhatsApp for commercial transformation. With Imad Moujahid at the helm, this platform promises a brighter, more efficient future in the world of digital commerce.

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