Revolutionizing IRL Marketing: OUTFRONT's New Leadership

In an exciting move that signals a bold new direction for OUTFRONT Media, seasoned professionals Stacy Minero and Abhi Vyas have joined the company as Chief Marketing & Experience Officer and Vice President of Performance Marketing, respectively. Their appointments mark a significant step in OUTFRONT’s mission to redefine in-real-life (IRL) marketing.

Minero’s Vision for Impactful Branding

Stacy Minero brings with her a rich background in brand strategy and storytelling. Her experience spans notable tenures at Epic Games and Twitter, where she was pivotal in driving global marketing strategies and innovative campaigns. Minero’s understanding of how digital and real-world strategies can converge is expected to propel OUTFRONT to new heights, enhancing brand engagement and community connection.

Vyas’ AI-Driven Approaches

Abhi Vyas, previously from Verizon, is a trailblazer in digital marketing, renowned for leveraging AI for personalization and engagement. Vyas’ innovative techniques are anticipated to boost OUTFRONT’s performance marketing, aligning brand narratives with consumer desires and enhancing conversion rates.

Merging Creativity with Technology

Together, Minero and Vyas are poised to lead OUTFRONT into a new era where creative storytelling meets cutting-edge technology. The duo’s collective expertise promises to create real-world experiences that resonate deeply with audiences, ensuring that brands not only reach but connect with the public in meaningful ways.

As Minero puts it, “Brands today need more than just visibility; they need to create moments that matter in culture.”

Harnessing the Power of Public Spaces

With recent successful endeavors, such as the collaborative art project with Google DeepMind in NYC subway stations, OUTFRONT has already begun transforming public spaces into vibrant platforms for expression. As stated in PR Newswire, OUTFRONT’s initiatives have shown how strategic placements can yield impactful cultural engagement.

Looking Towards 2026

With upcoming major events like the Super Bowl and the World Cup, OUTFRONT is ready to showcase how IRL marketing can capture and sustain public interest on a global scale. The new leadership team is now well-positioned to capitalize on these opportunities to shape and influence cultural conversations.

By aligning with creative and technological transformations, OUTFRONT Media not only reaffirms its position as a leader in out-of-home advertising but also sets the stage for what’s next in immersive brand experiences.